Many people have seen the recent advertising campaign for Xifaxan, which features what can only be described as an anthropomorphic intestine with a happy face as part of their new commercials. This is similar to Lunesta using a magical butterfly. Now the makers of Pradaxa using animated red goldfish to sell their drug.
Now, recent news feature from BioPharmaDive, discusses how the United States Food and Drug Administration (FDA), is beginning to look into whether this may lead potential drug users into not taking risks seriously because they are being presented with a lovable cartoon character when being told about the risks.
This is of course in addition to the fact that they have a very soothing voice describing serious and possibly deadly medical conditions in way that almost makes them sound like good things. Continue reading
Product Liability Lawyer Blog











