With the regular NFL season coming to close and playoffs heating up, there will be more people watching football than at any other point in the season. This will, of course, culminate with Super Bowl 50. During the Super Bowl, many will tune in for the big game and others will come just for the commercials. Super Bowl commercials are such a big draw that advertisers will pay over $10 million for a single 30-second spot.
As we have seen during the regular season, we can expect to see commercials for Xarelto, along with Pradaxa and Eliquis, and possibly Savaysa. These are all members of a new class of drugs called New Oral Anticoagulants (NOAC). They are prescribed for patients who suffer from a serious, but manageable health condition known as atrial fibrillation (Afib). Afib patients have an irregular heartbeat that causes large clots to form deep within in the veins of the legs in a condition known as deep vein thrombosis (DVT). When one of these clots breaks free where it has formed, it can travel through the bloodstream causing disastrous results. It can puncture a hole in the lungs known as a pulmonary embolism (PE) that can be deadly. The clots can also block the flow of blood to the brain, causing a stroke. Continue reading